The company has already signed up European members who were attracted to a business model that provided them with the benefits of a home based business and to participate in Ideal Financial's goal to divert a percentage of corporate profits to its global hunger initiative. Ideal Financial believes it has created a unique "win/win/win" situation in which the consumer benefits immediately from the program- and potential tax benefits from operating a home business; the company adds a revenue driving customer, and in the end substantial funds will be provided to a proven global hunger solution.

"Looking back at our successes over the past year or so we felt compelled to contribute to a greater cause," stated Steven Sunyich, CEO of Ideal Financial Solutions. "When we looked at our model and the global hunger initiative, we felt as if we could integrate it into our membership. And the results thus far have been overwhelmingly positive. We have no reason to believe that the European consumer will be any different."