Waterfield Technologies, a leading provider of private-label banking for financial institutions, affinity organizations, trade organizations and corporations, and WorkLight, a leading supplier of secure application infrastructure, today announced a partnership to deliver secure widget-based banking solutions through consumer online channels.
The partnership combines Waterfield Technologies' world-class financial expertise and WorkLight's Application Platform, which together provide a solution for retail financial institutions looking to enhance customer engagement, increase customer acquisition and lower customer costs.
The WorkLight Application Platform (WLAP) enables retail financial services institutions to extend their existing bank customer service offerings via consumer online channels, such as desktop widget frameworks, personalized web pages, social networks, mobile widget frameworks and blog pages. Examples of such channels include Vista Sidebar, Mac OS X Dashboard, Facebook, iGoogle, Twitter, the Apple iPhone, and many others. Examples of personal finance and business banking applications include tracking account balances and transactions, transferring funds, paying bills and more.
"Consumer online channels increasingly are being used to engage customers on their terms and to leverage social interactions for business use," said John Marino, president of Waterfield Technologies. "The partnership with WorkLight allows us to offer widget-based banking across many online consumer channels without having to write and support a widget for each one. This provides a faster time to market and lower investment for our customers, while providing a secure, scalable, robust and proven platform."
WLAP handles all aspects of security, regulatory compliance, and integration with enterprise applications and databases that contain customer and transactional data. Once a banking widget is created, WLAP also automatically creates an appropriate widget for a plethora of online consumer channels. As such, the WorkLight Application Platform enables Waterfield Technologies to create out-of-the-box banking solutions swiftly, safely and in a scalable fashion.
"Retail financial services institutions need to better engage customers in order to improve their business performrmance," said Sunil Sampat, vice president sales for North America at WorkLight. "Offering services to customers where they spend their time online, rather than waiting for them to navigate to the customer portal, is a huge business enabler for financial institutions. This partnership with Waterfield Technologies allows WorkLight to significantly extend its footprint in the financial services market."