The London Stock Exchange is to open a new representative office in Stockholm as part of an initiative to establish a local presence in the Nordic region.
The new office will allow Nordic companies to remain local but also have access to the LSE's international capital, liquidity and visibility, says the exchange.
The local office will be responsible for the marketing and promotion of LSE products together with the provision of local support to potential and existing customers in the region. This will include advice on local law and regulations as well as information on the London offering.
Mark Harries, head of primary markets development at the exchange, says: "This initiative will accelerate the growth of our Nordic business. It is the first time that we have established an overseas operation such as this and that clearly demonstrates our long-term commitment to the region."
The LSE conducted extensive market research on the viability of such a project, which included more than 100 in-depth interviews with senior representatives of local issuers, brokers and advisors.
Marcus Hamberg, the regional manager at the exchange's new Nordic office, comments: "The London Stock Exchange has developed a service offering that is tailor-made to the needs of Nordic companies. This initiative provides issuers with the best of two worlds - retained local Nordic profile in combination with efficient access to the London financial markets."
The new Nordic representative office is due to begin operation in October.