Susan Grossman EVP, Consumer Engagement & Acquisition at Mastercard
Social media and streaming may get all the hype, but the fastest growing advertising medium belongs to good old-fashioned retailers. This year, brands are projected to spend 8.5% more than last year on advertising in brick-and-mortar stores and on e-tailers’ owned websites and apps. Known as retail media networks (RMNs), these platforms take adva...
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