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The Finextra Experience

14 December 2009  |  5295 views  |  0 Source: Finextra Outsourcing Strategies

Finextra works with its partners to raise market profile, generate leads, and provide thought leadership. The Finextra Community of 135,000 monthly users provides sponsors with an excellent outreach platform to reach key influencers and budget-holders in the world's leading financial institutions.

These marketing and sales support campaigns are carried out using interactive and engaging mediums. Those include:

Don't take our word for it

See what some of our clients have to say about their experiences of working with us.


"Our Finextra survey... provided us with an invaluable amount of market intelligence. On top of that, Misys generated over 250 sales leads from senior industry players interested in the research."

SmartStream Technologies

"Finextra consistently run lead generation and branding campaigns, that get our message across to the right target audience giving SmartStream an easy ROI."


"The results of the programme surpassed all our expectations. We finished off with several hundred qualified leads to follow up on."


"My experience with Finextra was fantastic....We got around 500 leads, and generated 3,000 downloads in four days for the companion video. It was named as one of the most successful campaigns in the history of the company and I've got Finextra to thank for it."

Why Finextra?

Print is dead, long live online - Now in our tenth year, Finextra is the established and most respected online news and community resource in the industry. As print publications face decline, market participants will continue switch to the type of real-time online news and community interaction that Finextra has been offering for a decade.

The user is boss - Finextra puts its bank users at the front of any innovation and development, regularly consulting with them on new focus areas and requirements. Finextra's content, format and usability is driven and geared to banks and financial institutions. This provides clients and sponsors with an effective and market-friendly environment to work in and market to.

Industry Demand - Finextra's editorial team are at the forefront of market developments, frequently being the first to break industry news. This market knowledge helps to provide clients with the best advice and insight on marketing campaigns, activities and focus

Targeted marketing - Targeted marketing campaigns showcasing customer's products and services are aligned with key business and IT requirements currently facing banks and financial institutions.

  • Maximum ROI - All Finextra campaigns provide results driven metrics providing an easily measured ROI
  • Efficient - Finextra's dedicated account management team offer a quick time to market with valuable marketing campaign content and execution advice
  • Outreach - Leverage Finextra's unparalleled market outreach to get in front of new clients and prospects
  • Independent Authorship - Benefit from Finextra's independent authorship to increase lead numbers, thought leadership positioning and brand association
  • Unparallelled Lead generation - Finextra lead generation and partnership activity results regularly exceed client expectations
  • Brand awareness - Raise your profile via brand awareness to Finextra's global banking community

Want to know more?

To find out how you can enjoy the same level of success and awareness as our other strategic partners please contact:

Nick Hastings, Commercial director


+44 (0) 203 100 3547

Tom Edwards, Account manager


+44 (0) 203 100 3546

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