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Based in the facts presented in this short article, let's just set aside the $50 one-off charge for a moment. From a commercial standpoint, the differential with square in transaction fees is 0.85% (2.75-1.9). To cover the $70 monthly charge I calculate the merchant must do over $8235 of business on that terminal per month, before the lower rate of 1.9% is attractive.  I recognise that these products are not identical, however...

The Visa incentive is indeed an interesting one on the Acquiring side. However will the annual pain and cost of PCI DSS really outweigh the costs of replacing the entire current mag-stripe infrastructure nationwide?