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Ryta's blog archive

2023 (3)
Ryta Zasiekina

Ryta Zasiekina

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Bio FYST is a one-stop payments consultancy for e-commerce and FinTech businesses, that empowers entrepreneurs with a unique mix of agile payments capabilities, banking, payment technologies guidance, along with regulatory compliance and AML advisory services from its team of payment and banking industry leaders. Career History A qualified engineer, Ryta Zasiekina spent around a decade in payments and banking industry consulting. As an independent entrepreneur and business advisor Ryta specialises in general e-commerce and FinTech business consulting, payment processing, alternative payment methods, risk management and anti-fraud.



Fraud trends in 2023

29 Mar 2023

As merchants gear up to maximise ecommerce sales in 2023, the never-ending fight against fraud means there’s no room for complacency. Valiant efforts to detect fraud will come to nothing if merchants don’t have the right tools to fight it. The speed with which fraud is mutating to evade detection is frightening. Even with innovations such as Stro...


Helping merchants thrive in the eye of the storm

27 Jan 2023

Thanks to colossal strides in payment technology ingenuity, the world of merchant acquiring has changed drastically over the past ten years. Tried and trusted business models have been reshaped by widespread M&A activity, the pace of transition to e-commerce, and an influx of non-bank fintech competitors. A huge global upswing in e-commerce an...

Women in FinTech

Creating efficient customer experiences through exceptional UX design

26 Jan 2023

As the old saying goes, you never get a second chance to make a first impression, and when it comes to e-commerce, that equates to little more than 50 milliseconds. Alarmingly, a potential customer can be drawn to or turned off by your website or online service at the hint of a glance. Increasingly, it’s becoming ever more difficult to stand out i...