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David Gibbard

OmniChannel and Digital Banking Evangelist
OmniChannel & Digital Banking
Member since
12 Aug 2014
Location
Suwanee
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Followed by John Sims, Martha Boyle and 5 others you follow

Bio

Leader in the OmniChannel and Digital Banking space. Author of OmniChannel and Digital Banking blogs, white papers, presentations, and OmniChannel process/people/technology solutions.

Helping North American credit unions and banks meet the paradigm shift that is occurring in the financial servic

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OmniChannel and Digital Banking Evangelist
OmniChannel & Digital Banking
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Latest opinions

David Gibbard

Banks Failed Promise of Social Media Marketing

Everywhere you read and hear about the promise of social media, the next great marketing tool designed to lead companies to the Promised Land. Banks and credit unions create a Facebook account, a Twitter account, a LinkedIn account and a Pinterest account, hoping to deliver the next social media phenomenon that streaks across the social media stra...

28 January 2015

David Gibbard

Creating a Cool and Profitable Bank

In an American Banker article, Creating a Bank that's Both Cool and Fair, Chris Skinner poses a question, “What does ‘cool’ mean in banking?” The question I would ask is, “How do you create a ‘cool’ and ‘profitable’ bank?” Transaction fees, interchange fees and other non-interest income are often the difference between bank or credit union profi...

13 January 2015

David Gibbard

Why a Core Banking System Conversion is the Wrong Approach

Ah, remember the old days……, the days when you had to get to your bank or credit union branch before 2:00 PM in order to get a deposit recorded as a transaction for that day. Fast forward to today. As Tom Groenfeldt, contributor to Forbes so eloquently writes, “When 40-year old legacy banking systems meet the two-month old iPhone 6, the results ar...

06 January 2015

See all 13 opinions by David

Latest comments

Temenos buys US software provider Akcelerant

A good move for both companies. Temenos is coming to America. Get ready Fiserv, Jack Henry and D&H. 

10 Feb 2015 19:08 Read comment

What Jack Ma can teach Santander about the role of branches and growth

Brett, what I see is banks are so confined by legacy that they cannot get to the future. Core banking systems that were built 10 to 20 years before the internet, a branch network that drove sales, and banking executives that talk about change and technology but inertia overrides progression.

When was the last time anyone said, "the banking industry is progressive and risk tolerant"? Long live the legacy of banking as they watch their customers move to more nimble solutions.   

04 Feb 2015 18:32 Read comment

Banks Failed Promise of Social Media Marketing

Fidor has changed the way social is used and the community it creates. Social media has a place, but not simply as another channel pushing a one-way bank marketing message.

Social media represents an "opportunity" to change a banking business model and connect deeply with its customers.    

29 Jan 2015 17:25 Read comment

See all 7 comments by David

David writes about

  • retail banking

David's opinion archive

  • 2015 (3)
  • 2014 (10)

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