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Mayank Sharma

Mayank Sharma

Digital Marketing Consultant at Tata Consultancy Services
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Marketing in Financial Services

Towards Purpose led Experiences — A Critical Role of Digital Accessibility in BFSI Sector

24 Mar 2023

It’s like any other day for John. He is sitting in his living room, sipping that morning coffee, when his phone announces a notification “you’ve a new email from Kiti Bank”. Curiously, he asks the voice assistance to read the email for him. It’s his monthly statement in a pdf format, which is how nearly all the banks share the statements. However