Etrali Trading Solutions, the global compliance and unified communication services integrator for trading, has opened new offices in Sydney Australia, as a crucial part of its APAC expansion.
From these offices, Etrali will manage its existing Australia client base as well as support the growing demand for compliance services in the country. Etrali has been at the forefront of trading compliance services for 50 years, establishing a solid presence across APAC, particularly in China with market leading position. A renewed focus on Australia continues the extension of the services that Etrali provides across APAC and globally.
Etrali established itself in APAC more than 25 years ago, signing its first Australian-based client in 2004. In that time, Etrali has established a strong presence in the country with a portfolio of more than 30 clients. With new offices, Etrali customers will benefit from a direct relationship with engineers and Etrali experts, as well as gain access to the full suite of solutions. There is a growing demand for sophisticated compliance services, due to the impact of regulation coming from Europe and the US, and a need for Etrali to expand to meet client expectation and business opportunities.
David Guerineau, Managing Director Asia Pacific at Etrali said: "The APAC region is a fragmented market place, consisting of more than 20 countries with different regulatory requirements, demonstrating a need for Etrali to develop unique solutions to each market. Our understanding of the market landscape, differing cultures in the region, and market leading position in countries such as China, means we can adapt our engineering and technology expertise to the needs of our clients. The opening of our new offices in Sydney's business district puts us in the perfect location to be able to tailor and deliver these services to Australian firms, and leverage on our existing APAC presence."
"This year is an important year of growth for Etrali as we launch advanced compliance features, as well as continue to extend our services to new markets. We have a strong presence in all APAC financial centres, and Australia is an important market for us as we continue to expand the business. Strategy and compliance, as well as unified communications solutions, are becoming increasingly important as firms worldwide are impacted by regulation, particularly around mobile voice recording. Our solutions are unique in that they can be adapted to each market's unique needs," added Lionel Grosclaude, CEO at Etrali.
Etrali continues to innovate for the future, demonstrating a deep understanding of its customer pain points and the challenges they face every day. By offering a fully integrated portfolio across unified communications, unified services, unified compliance, with an unparalleled analytics offering and a trusted dedicated network and cloud facility, Etrali is best placed to help firms turn the challenge of compliance into competitive advantage.
2015 will see Etrali expand its reach and open up services to new global markets, strengthening its position globally.