The application features LV='s iconic green heart and includes an interactive map that highlights LV='s offices across the country. Users are able to specify a location and search for jobs that are relevant to them. Alternatively they are able to view all jobs currently available across the country.

Via the app, users can find detailed job role specifications and users can email selected jobs on to themselves or friends. There is also the opportunity to sign up to receive job alerts for specific locations if there is nothing suitable currently available.

It is free to download from the Apple App Store and has been created to give access to current LV= vacancies to the increasing number of people who rely on mobile internet. The app has a live feed of jobs directly from the LV.com careers website so it always has the most up to date jobs available.

LV= is currently recruiting for staff in many of its 28 offices across the UK. Particular recruitment hotspots are Bournemouth, where the head office is based, plus offices in Bristol, Exeter, Croydon and Huddersfield. The majority of jobs on offer are within LV='s general insurance business.

The launch of the application comes shortly after the launch of LV='s new interactive recruitment advertising campaign which uses unique technology that enables jobseekers to interact with existing LV= staff and find out about the jobs on offer before even applying.

Stuart Affleck, LV= head of resourcing and development, said: "We are really excited about launching the LV= iPhone app. We have been looking into how people are using the internet and there has been a definite increase in the number of people accessing the internet outside of the home. So it is important that LV= is able to offer a service that allows potential applicants the opportunity to find the information they want to see when they want to see it.

"As people are getting more and more tech savvy they are choosing to rely on applications to provide them with everything they need. We created an app that allows people to get up to date job information from LV= wherever they are."

LV= worked with creative agency ThirtyThree, to develop and build the new recruitment application.