Founded in 2003, UniRush, LLC, revolutionized the payments industry when it launched one of the first prepaid Visa debit cards. The Prepaid Visa RushCard provided instant access to a set of basic financial services for over 48 million Americans who could not previously establish traditional banking relationships. It is one of the longest standing consumer reload-able prepaid cards to offer a direct deposit loading option.

Firstsource will provide customer care services including call center and back office management, in addition to supporting UniRush's e-care work stream. The partnership is expected to provide UniRush with increased operational efficiency, better risk mitigation and business continuity planning (BCP) and cost competitive solutions that help support its expanding operations in the U.S.

Sanjeev Sinha, Executive Vice President, Firstsource said, "Over the years Firstsource has worked with leading card issuers and with other major financial institutions across a range of customer service processes and has a proven track record of increasing efficiency, productivity and customer satisfaction."

"Firstsource brings a wealth of knowledge and expertise in running large customer support operations for major financial institutions, and we look forward to working with them to enhance our customer service capabilities." said, Ram Palaniappan, General Manager, UniRush. "The partnership will support our extraordinary growth and allow us to continue our tradition of outstanding service delivery to our customers and our partners."