Financial markets software firm GL Trade has launched BrokerNet, an Internet-based trading platform for brokers to handle investor trades and capture order flow via the World Wide Web.
With BrokerNet, brokers can offer their clients access to GL Trade's front end trading application from their Web sites. Using the application, investors will then be able to trade through their broker, via a direct Internet link.
BrokerNet can be customised by the broker and provides users with access to market data from connected exchanges while enabling the provision of order placement.
Commenting on the launch, Malcolm Donaldson, managing director for GL Trade in the UK says: "BrokerNet compliments GL Trade's growing suite of Internet based trading products. It not only gives brokers greater flexibility but also access to a new market sector; that of the smaller investment companies such as small hedge funds, asset management companies and even locals."
Rob Heezius, managing director for Dutch broker Eduard de Graaff, a GL Trade client and early adopter of BrokerNet, comments: "BrokerNet enables us to offer a direct Internet link to our clients and adds another revenue stream to the business. It is both easy to use and install, which contributes to its increasing popularity amongst the smaller investment community. We shall be using the product to tap into this demand."