Danish telcos join forces on mobile payments
21 November 2012 | 7491 views | 2
Denmark's four network operators have set up a company to develop a common platform for mobile payments in the country.
Telia, TDC, Telenor and 3 first outlined their joint venture plan last summer but have now finally formed the company (although not yet named it) and installed Peter Bredgaard, from mobile specialist Unwire, as managing director.
Joining the JV in January, Bredgaard will oversee a three-stage project to bring mobile payments to Denmark. A timeline has yet to be confirmed.
The first phase will see Danes able to make payments via apps and SMS, with money deducted automatically from their phone bill or bank account.
This will be followed by the introduction of a system that lets users make online purchases using their mobile number and a PIN, with money automatically taken from their bank account.
In the final stage a full digital wallet will be introduced to which users can add cards such as gym membership, charge cards and coupons. NFC will be added "eventually", once the infrastructure is in place.
Says Bredgaard: "Demand for mobile payments is increasing rapidly. With the unique opportunity to bring together all telecom operators' knowledge about mobile payments, we can meet the need for user-friendly and secure mobile payments."