The majority of universal banks today are investing in corporate banking to increase revenue, improve return
on equity and access valuable sources of liquidity. CGI's paper tracks the outcomes of these investments and can be used to guide further
investment based on key changes in corporate banking preferences across Europe and North America.
Comparing 2014 survey results with 2013 results reveals the following key findings:
- Increased satisfaction with banks
- Increased number of bank relationships
- High demand for bank service availability
- Increased focus on bank technology capabilities
This paper further analyzes year-over-year survey results, providing insight for banks seeking to drive growth and revenue through a better understanding of their corporate clients’ wants and needs.
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