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Digital tipping point

Digital tipping point

Source: PricewaterhouseCoopers

PwC surveyed approximately 3000 banking customers in nine different markets to understand customers' needs, attitudes and behaviours to digital media.

The emergence of new technologies into banking has had a permanent impact, as once traditional banking revenue pools are now being sucked up by new competitors, especially in the payments’ space. All of this is happening at a time when customer expectations for banking services (both offline and online) are being reset by the experiences being provided by retailers and online providers, elsewhere.

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