Resources
See latest resources ยป
Understanding the PayPal phenomenon

Understanding the PayPal phenomenon

Source:

Growing at a rate of 18,000 new accounts per day atop a base of 10 million registered users, person-to-person payments operator PayPal is preparing to cash in on its success with an IPO. Russ Jones, a researcher with the NuVantage Group, explores the PayPal phenomenen.

This research report was commissioned by CommerceNet to examine PayPal's success in penetrating the consumer market and to determine what lessons can be taken away by others in the financial services industry.
After describing how PayPal has evolved into a point-to-point payment service, the report explores the company's customer value proposition, innovative marketing approach, and overall positioning in the payments industry.
The report concludes by distilling the lessons learned from PayPal into six simple rules for developing new payment services.

Download the document now 66Kb PDF

Comments: (0)

Research resources
See all Research resources »
Payments Modernisation: Interoperability fuels the transformation of Cross-Border Payments
/research

Payments Modernisation: Interoperability fuels the transformation of Cross-Border Payments

Register for our latest webinar with Bottomline on Thursday 3 December 2020 at as industry experts discuss the Payments Modernisation: Interoperability fuels the transformation of Cross-Border Payments

On-Demand Webinar - The Art and Science of Customer Relationships
/research

On-Demand Webinar - The Art and Science of Customer Relationships

Accurately quantifying customer experience can seem an immensely nebulous task. While the benefits of improving this are evident, there is no clear method of measuring it.

Central Bank Digital Currency and Monetary Policy
/research

Central Bank Digital Currency and Monetary Policy

A Bank of Canada investigation into the benefits and costs of issuing a central bank digital currency for monetary policy.