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The new money machines

01 March 2011  |  6564 views  |  0 Source: Deloitte smartphone screen with graph

A new Deloitte Research study, 'Cell me the money: Unlocking the value in the mobile payment ecosystem', examines the challenges and benefits of mobile commerce in the United States.

The report is based on a survey of senior executives from the mobile payment value chain. Survey results shed light on the key barriers that have traditionally challenged the mobile payment market in the United States, including the lack of revenue-sharing agreements, a dearth of consumer knowledge, low levels of demand and competing platforms in a fragmented market.» Download the document now 456.1 kb (PDF File)

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