Pegasystems was looking for a media partner to provide thought-leadership on social networking, quality content, client outreach and most importantly, lead generation. The resulting market research project focused on Electronic Bank Account Management.
Specific quantitative online surveys, aimed at banks and corporate, were created and hosted on Finextra. The surveys were completed by 98 market participants and the subsequent research report generated 500 leads for the sponsor.
"For me, personally, it was important to achieve full ROI on this program. When you ask for an investment internally, for a new campaign, the last thing you want to do is come back with vague ideas on the success for the campaign (‘it was great, people loved it'). What you really want to do is come back with real hard numbers (500 leads, X in pipeline)!
My experience with Finextra was fantastic....We got around 500 leads, and generated 3,000 downloads in four days for the companion video.
It was named as one of the most successful campaigns in the history of the company and I got Finextra to thank for it. The team at Finextra was very professional, dedicated and focused," says Adi Bachar-Reske, senior product marketing manager at Pegasystems.