Market research, looking at the future of transaction banking, was created and administered by Finextra based on feedback from the Finextra community. The subsequent research was used as a lead for sales, marketing and PR support.
Online survey was hosted on Finextra completed by 130 market participants. The resulting report generated over 250 bank leads for the sponsor.
"Our Finextra survey, The future of transaction banking, timed to coincide with Sibos, provided us with an invaluable amount of market intelligence. On top of that, Misys generated over 250 sales leads from senior industry players interested in the research," says Edward Taylor, global head of PR at Misys.