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The new Twitterati

13 May 2009  |  3927 views  |  0 Source: William Mills Agency Man holding Tablet computer

The William Mills Agency evaluates and codifies more than 1100 individual Tweets posted by more than 60 different US financial institutions over a 30-day period.

In evaluating financial institutions’ use of Twitter, the study outlines the most common types of Tweets; most active individual financial institutions on Twitter; average number of Tweets by financial institution type (national banks, regional banks, credit unions and community banks) and defines Twitter 'personas' of financial institutions based on Tweet content.» Download the document now 55.3 kb (PDF File)

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