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The new Twitterati

The new Twitterati

Source: William Mills Agency

The William Mills Agency evaluates and codifies more than 1100 individual Tweets posted by more than 60 different US financial institutions over a 30-day period.

In evaluating financial institutions’ use of Twitter, the study outlines the most common types of Tweets; most active individual financial institutions on Twitter; average number of Tweets by financial institution type (national banks, regional banks, credit unions and community banks) and defines Twitter 'personas' of financial institutions based on Tweet content.

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