Long reads

Generative AI’s next generation: Enter the agents

Joseph Lo

Joseph Lo

Head of Enterprise Platforms, Broadridge

What seemed like science fiction a year ago is now business as usual in the realm of artificial intelligence. As generative AI enters its second year, a new game-changer emerges — GPT agents. Introduced at the recent OpenAI DevDay, these agents take Large Language Models (LLMs) to the next level, not just processing information but also shaping outcomes.

In finance, these agents hold promise in several sectors. Their impact on the front-, middle-, and back-end of industry processes will have a revolutionary impact on operational efficiency and customer service. We’ve come a long way by being impressed by a GPT-created haiku: now, we’ll begin to see what this technology can really do. Welcome to the rise of GPT agents.

The evolution of generative AI: From ChatGPT to autonomous agents

The amount of progress made in GPT technology within a single year can’t be overstated. Since GPT-4 debuted in 2023, the model has been able to align to user intentions better, has reduced the chance of harmful answers from reaching users, increased its factual accuracy, and introduced internet connectivity. Each of these GPT-4 features helped create the worldwide buzz around the program and, as a result, of AI itself.

Fast forward a year and what OpenAI has created amounts to a sea change in GPT capabilities. The announcement of “GPTs,” custom GPT agents that blend instructions with additional knowledge skills, demonstrated what this technology can really do. Now ChatGPT can help enterprise customers build internal iterations of GPTs to solve for any number of business challenges.

GPT-4 is no longer about writing poetry or fixing code: these agents of change can transform how you conduct daily business.

Unveiling the power of GPT agents in financial operations

GPT technology has already begun to revolutionise financial services. Take BondGPT, for example. This tool helps bond traders uncover information about bond options in real time, shrinking work that used to take 20 minutes into two minutes. Other tools may even be able to determine where post-trade settlement failures occur, freeing up talent to work on more pressing business challenges.

GPT Agents can do so much more for the industry. For instance, an agent could function as a highly skilled chatbot, executing address changes and other KYC-related tasks. Other ops-related work, such as account transfers and other time- and labor-intensive tasks, could be automated through GPT agents to a degree of efficiency that the industry has long tried to accomplish to no avail.

Revolutionising industry dynamics: The AI-powered fintech age

Financial services firms that haven’t embraced AI yet were already behind. The latest GPT announcement may help them catch up, but they have to act quick. The first thing these firms need to do is change their mindset — and quickly. The capabilities of GPT and LLM technology from 2023 may as well be prehistoric compared to what GPT Agents can do now. From an enterprise perspective, it’s never been easier to scale up a custom GPT tool. The challenge is scaling up the resources and talent to make it happen.

The haves and have-nots will grow further apart in this new AI era. We’re not just talking about having tools that make it easier to find faults in code, either. These new tools can be deployed throughout a business to spot inefficiencies, or to even make processes better when they weren’t even known to be inefficient in the first place.

Those who are on the sidelines, or suffer from analysis paralysis, may miss the opportunity to build their own tools. The smart firms will partner with other companies that have done the work already. Those that don’t may find they’ve missed their window of opportunity for a second time. The impact GPT Agents will have on the industry can’t be understated: nor can it be fully understood yet. That’s how massive it will be in the coming months.

Determining success in the AI-powered fintech age

In the unfolding saga of AI, from ChatGPT's poetic musings to the dawn of autonomous agents, the financial industry stands at the crossroads of transformation. As agents redefine the rules, addressing challenges at warp speed and reshaping industry dynamics, success in this AI-powered fintech age demands not just adaptation, but a mastery of the unprecedented opportunities they bring.

The future belongs to those who embrace the autonomy of agents, turning the page on traditional ways of working to script a new chapter in the evolution of financial services. Welcome to the era where the rise of agents isn't just a technological leap; it's the script for success in the dynamic landscape of tomorrow's fintech.

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