Results of a survey of US consumer payment choices, conducted by Analytica on behalf of Pulse EFT Association.
With the result of the merchant vs Visa/MasterCard lawsuit, the reduction in the number of cheques being written by consumers, and Wal-Mart's decision to drop MasterCard signature debit cards, there have been some dramatic changes in the US payments industry of late.
In an effort to measure consumer response to these and possible future developments, Pulse commissioned Analytica to conduct research with 700 US debit card users.
This executive summary highlights the major findings.
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