At the risk of becoming a Twitter bore, here's another innovation from the land down under: NAB direct banking offshoot UBank is offering
a free IGB USB flash drive to its first 1000 followers on Twitter.
The social media-savvy bank has been twittering since October, and currently has over 300 followers.
Paying for followers may not be the best way to attract a loyal fan base, but as a cheap PR stunt it sure gets the media talking (and we're no exception).
© Finextra Research 2014