01 October 2014

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Paul Penrose - Finextra

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Finance 2.0

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UBank's Twitter offensive

06 May 2009  |  5400 views  |  0

At the risk of becoming a Twitter bore, here's another innovation from the land down under: NAB direct banking offshoot UBank is offering a free IGB USB flash drive to its first 1000 followers on Twitter.

The social media-savvy bank has been twittering since October, and currently has over 300 followers.

Paying for followers may not be the best way to attract a loyal fan base, but as a cheap PR stunt it sure gets the media talking (and we're no exception).

TagsOnline bankingRetail banking

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Paul Penrose

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Head of Research

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Finextra

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