Barclays taps i-design for ATM advertising

Source: i-design

I-design, the developer and supplier of the leading marketing solution for ATMs and self-service machines, is pleased to announce that it has signed a major new banking customer agreement, with Barclays Bank plc ("Barclays").

The contract, to supply atmAd, covers Barclays' entire UK estate of c. 4,000 ATMs & kiosks and helps to underpin market forecasts for the current financial year.

The platform independent atmAd solution is feature-rich and simple to implement as a discrete application, requiring minimal integration with a bank's existing self-service platform.

Following the implementation of this contract, i-design Group's total licensed ATM and self-service estate will increase from approximately 17,000 machines to 21,000 ATMs, of which 9,900 ATMs are available for third party advertising.

Ana Stewart, CEO of i-design, commented, "I am delighted to announce that Barclays has selected our technology after a rigorous tender process. We believe that our marketing solution provides unrivalled technological advantages and gives banks the flexibility and tools to unlock new ways of communicating and engaging with their customers."

 

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