Chase Manhattan is to introduce an enterprise-wide data warehouse for profitability measurement across its wholesale customer relationships. The bank is replacing its existing mainframe-based systems with a suite of Oracle database technology and analysis tools.
"Using Oracle database, data warehouse and business intelligence technologies, it's easier for us to determine which of our programmes and offerings are most profitable. Through our Oracle data warehouse, we have access to a new level of in-depth, detailed product and account-level profitability information," says Charles DeFelice, vice president of Chase business services.
He says the bank expects to "dramatically improve" client relationships as a result of the initiative, which for the first time will reflect customer relationships in their entirety.
Oracle's data warehousing software including Oracle Discoverer and Oracle8i will power a comprehensive customer profitability analysis solution that will be delivered to Chase's more than 4,500 wholesale client relationship managers worldwide.
Scalability was a key factor for the bank, says DeFelice. By the end of this month, the information in Chase's customer profitability database is expected to reach half a terabyte in size. By 2001, the database is expected to grow to between two and four terabytes.
The new system replaces mainframe-based applications, which were used to obtain an enterprise-wide view of customer profitability. The Oracle solution is expected to virtually eliminate data extracts and other time-consuming steps by providing a single global source of up-to-date information.