02 September 2015

LevelUp adds iBeacon support to mobile payments platform

18 June 2014  |  7633 views  |  0 Woman with shopping bag

QR code-based mobile payments firm LevelUp is integrating support for Apple's iBeacon after testing showed that pushing instore offers through the technology significantly increased sales.

IBeacons are small devices that can be placed in shops and use Bluetooth Low Energy to ping customers carrying iPhones.

Last month LevelUp added support for the technology to its platform and sent devices to a few of its merchant customers so that shoppers could be alerted to upcoming loyalty rewards.

Participating businesses experienced a 22% average increase in customer spend through the LevelUp app or the business' custom app. Meanwhile the rate of transactions from previously "lapsed" LevelUp users increased by 63%.

Seth Priebatsch, chief ninja, LevelUp, says: "Building iBeacon support into apps built on the LevelUp platform will help customers stay apprised of their upcoming rewards and help businesses earn more through their loyalty programs."

All LevelUp merchant partners are now being offered an iBeacon, which is ready to go as soon as it is plugged in. The firm expects to have delivered up to 1000 by the end of the summer but in the longer term plans to build the technology into its POS scanners.

"Mobile payments have enabled local businesses to track customer spend and deliver unique offers to individual customers like never before. Now with iBeacon functionality, businesses using LevelUp can also communicate with customers during their crucial decision-making process," adds Priebatsch.
KeywordsEFTPOS

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

19 May, 2014
15 May, 2014
23 April, 2014
12 September, 2013
10 September, 2013
03 August, 2012

Related company news

 

Top topics

Most viewed Most shared
Third of Brits expect day-to-day mobile pa...
7883 views comments | 37 tweets | 15 linkedin
SunGard system glitch causes havoc for BNY...
7342 views comments | 14 tweets | 12 linkedin
Payments UK sets out vision for 'world cla...
6484 views comments | 17 tweets | 10 linkedin
HSBC glitch leaves thousands of customers...
5932 views comments | 13 tweets | 7 linkedin
Swedish mPOS firm iZettle raises EUR60m fo...
5787 views comments | 12 tweets | 8 linkedin

Featured job

up to £95K base, £190K OTE, benefits
London, UK

Find your next job