Apple has announced a new Touch ID API which will allow app developers to use fingerprint authentication for mobile payments and other applications
83% of iPhone 5s owners use fingerprint scanner. Now there's an API. Obvious move. Implications for payments.- Benedict Evans (@BenedictEvans) June 2, 2014
83% of iPhone 5s owners use fingerprint scanner. Now there's an API. Obvious move. Implications for payments.
Another chess move and all the pieces are in place for September with opening this API and knods to broader capability like the Familiy Share mode which will work well for authentication of payments etc. Glad i wasnt disapointed last night and having had
a play with iOS8 and Yosemite this morning im pretty impressed.
Feels like Apple are on the up again.
It felt, to me, like a series of "non-announcements". Hopefully September 2014 will be prime-time but after yesterday’s disappointment I will not be holding my breath. What was I expecting? iPhone 6, NFC and some sort of Payments Ecosystem. What did
we get? A few more pretty UI features, a Health App and just another cloud storage app. Oh and probably more obsolescence of iOS devices not supported by the latest update...
Matt - You got exactly what you were hoping for but they havent buddled it up into something and put a name on it yet! Its WWDC not the customer facing sales pitch. That will come later in the year.
With exposing the touch API (local authenticatin for apps both 1st and 3rd party), with setting up family sharing (remote authentication process), with creating the integration of devices to macs (iphone auth for payments etc) they have all the pieces in
place to launch the iPhone 6 in September with everything you have stated you wanted.
To boot they have fixed a bunch of issues with OSX and iOS which work really really well as well as introduced some great features not to mention a new programming language which seems like its going to make life alot simpler!
All in all this was a pretty dam good WWDC.
I agree with David - core pieces for payments are there. However, having said that, it might be the case that Apple will not move into payments, after all... There are conflicting signals from major industry players in that respect.
Apple are not interested in 0.5-1% margins; they are not interested in ecosystem which they don't control; etc etc etc.
Hence, they could have changed the business model by allowing others to develop payments solutions (API for TouchID is a big step in that direction). That will allow Apple to sell more h/w and apps - which is their core business.
Hey Alex - I agree i dont think Apple are really that interested in the payments piece of this mix as they dont stand to gain from it that much but what it facilitates is what they stand to gain.
By introducing this system they can totally disintermediate the banks from their customers and in turn gain a huge depth of data on their customers behaviours and habits. This can then by monetised and used to deliver personalised experiences the likes of
which have been scifi to date using beacons and other capability.
I missed the "no banks" bit... That's where the money sits, isn't it?.. :)
It's like disintermediating MNOs from mobile telecom, to a degree... They run the rails.
To paraphrase the old saying about America's influence on the rest of the world, when Apple sneezes, fanboys would like the whole world to catch cold. After a gap of 3-4 years, we’ll see scifi statements like “mobile payments will disintermediate banks”
making a comeback. I hope these tall claims won’t steadily get watered down, as they did the last time around, to "mobile payments will kill plastic", "mobile commerce is mobile payments" and, eventually, “mobile payments are invisible”. Despite funding accounts
in iTunes being held in banks and card processing inside iTunes happening on banking rails, a lot of people will find reason to believe that Apple will disintermediate banks. Hope they’re right this time - I’m tired of paying with the same old cash, cheque
and plastic and could do with some new mode of payment now.
@Alexander - Not all of the money is sitting with the banks though, is it? When the wallet is 'topped up', that money is with the likes of Apple etc...and very nice it is for them too! So, disintermediation of the banks, in the sense that they are performing
the 'top-up' transactions, rather than the mutiple payments from those top-ups.
And now with the biometric authentication of those payments.......hmmm
to $120k base ($250k OTE including commission), be...Boston, MA (USA)
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