Speculation is again bubbling up that the iPhone 6 will see Apple finally embrace NFC, with Morgan Stanley analysts predicting the technology will be a "core part" of the tech giant's mobile payments strategy.
Will the industry go weak in the knees now?.. iPhone with NFC means little per se (especially outside the US) - yes, it could send the right message to all the players, but Apple has an agenda of its own, and they are not likely to let others profit (easily)
from its innovation.
Cornering the payments industry (merchants, issuers, card networks, etc.) is far more challenging - IMHO - than doing the same with the music industry. The latter was in pain (piracy etc.) and needed some fresh air. Payments mostly work...
Also, with music Apple had to convince a dozen of record labels to get the ball rolling. With payments, we are talking about hundreds of key issuers, and thousands of major merchants. In every country...
I disagree that NFC means little per se. There are elements to NFC such as high value contactless and aspects of loyalty schemes where a lack of Apple NFC is a barrier to progress right now.
Some solutions need a tap for android devices but a QR (or similar) scan with a barcode reader for Apple devices... Therefore for simplicity's sake often the scan approach is opted for...
Currently I can't use my Starbucks app to pay as my iPhone screen has cracked. If the app was NFC rather than barcode based then I would not have this problem... Anyway, will be interesting to see whether it does it NFC or not...
No need to wait for iPhone 6 - www.ifixexpress.co.uk :)
Hm, does Starbucks app support NFC interface?..
SB app doesn't support NFC at the moment you're right
NFC is a ticket to the payments game. The innovation will surely happen around it and will almost certainy leave those behind who dont play.
Scan is cumbersome and yesterday
Embed, move on
Samsung dropped eSE when they released 5S (except few territories). The problem is not tech, but MNOs and the banks...
$80k-130k base (d.o.e) + Bonus and Full BenefitsBoston, MA (USA)
© Finextra Research 2014