Vodafone has added a feature to its mobile wallet which lets customers store all of their loyalty cards on their handset.
I thought that could be done on any phone... Starting back in 2010...
I use Keyring App on Android to store all my loyalty cards and I know many people who do the same on iPhones using Passbook. I haven't come across a single merchant who has invested in installing equipment to scan the barcodes off of my smartphone screens.
However, with an increasing number of them willing to read the loyalty card numbers off my smartphone screens and credit rewards for my purchases, Keyring is at last proving useful. While Vodafone is not a trailblazer, it's at least a fast follower in expanding
mobile wallet to support a powerful use case.
Accelerating Mobile Wallet Adoption By Fixing What's Broken
to £90k base, double OTELondon, UK
© Finextra Research 2014