23 October 2014

Bank of China puts big data at centre of new online platform

07 January 2014  |  4451 views  |  0 Chinese flag

Bank of China has teamed up with IBM to overhaul its online platform, harnessing big data in an effort to offer more tailored customer services.

The bank has completely overhauled its online services for its 100 million customers around the world, redesigning the site, adding new functionality and interactivity.

It has also called in Big Blue to help it tap into big data in the form of transactions, real-time market feeds and customer service records in a bid to gain more insight into users.

This information is being used by Bank of China to customise the user experience, helping it to improve how it interacts, serves and markets to its customers.

Jiang Xin, GM, e-banking, Bank of China, says: "Banking has entered a new era, transforming from simple transactions and delivery methods to new and improved sales and marketing channels. As demand continues to rapidly evolve, Bank of China is taking the lead to meet the unique, individual needs of our valued customers."

Ron Lefferts, VP, financial services sector, IBM Global Business Services, adds: "The proliferation of online and mobile technologies, and the Big Data generated from them, is enabling Bank of China to better understand, and even anticipate, customer needs."

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

17 December, 2013
07 October, 2013
06 September, 2013
22 July, 2013

Related company news

 

Featured job

Find your next job