Google has finally launched an NFC-less version of its mobile Wallet app for Apple's iPhone.
Why would any telco help push phones with NFC - the telcos earn nothing unless the "cloud" services are used? Most new phones are pushed to customers by telcos and their distributors - and they see that somebody else would piggyback on the infra they provide(phones)
and manage to sell NFC based services to phone owners without the telco getting its fair share...And the cusomer demand for phones with NFC capability is obviously not there - the new Apple phones evidence it.
I think this is a sign that NFC mobile payments is dead and that the big players are now looking at wallets as nothing more than holders of other apps or scanned content (loyalty cards).
From a consumer adoption point of view, mobile payments might be a bridge too far for consumers at the moment. Loyalty is a great bridging functionality to get consumers used to the concept of cards on a mobile device and it will eventually change their
mindset to also load payment cards on their phone.
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© Finextra Research 2014