22 July 2014

Google Wallet comes to the iPhone

19 September 2013  |  7945 views  |  4 Apple iPhone

Google has finally launched an NFC-less version of its mobile Wallet app for Apple's iPhone.

Earlier this week Google overhauled Wallet, opening it up to all Android devices running version 2.3 or higher and AT&T, T-Mobile and Verizon subscribers.

The search giant has now taken another step to kick-start the troubled app's fortunes by bringing it to rival Apple's handset, which does not have NFC.

Like the latest Android effort, the iPhone app lets users make free person-to-person payments from their bank account or Google Wallet balance to anyone in the US with an e-mail address.

Customers can also add their loyalty cards to the app by scanning barcodes or entering their numbers. In-store customers can then collect points by scanning the app at checkout.

Meanwhile, offers found through apps such as Google Maps, Search and Google+, as well as select merchant and couponing sites such as Valpak, can be redeemed from the Wallet at checkout.

When Google first unveiled its Wallet two years, the move was widely expected to kickstart the mobile NFC payments revolution.

However, the technology has failed to take off - in large part because Apple has repeatedly snubbed it - and Google's latest overhaul sees far more focus on loyalty, following in the footsteps of Apple's own Passbook.
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Comments: (4)

Alexander Peschkoff - TEDIPAY - London | 19 September, 2013, 18:20 Come on, Google! You can do better than that.
A Finextra member | 20 September, 2013, 07:08

Why would any telco help push phones with NFC - the telcos earn nothing unless the "cloud" services are used? Most new phones are pushed to customers by telcos and their distributors - and they see that somebody else would piggyback on the infra they provide(phones) and manage to sell NFC based services to phone owners without the telco getting its fair share...And the cusomer demand for phones with NFC capability is obviously not there - the new Apple phones evidence it.  

Andrew Smith - CloudZync - London | 20 September, 2013, 09:54

I think this is a sign that NFC mobile payments is dead and that the big players are now looking at wallets as nothing more than holders of other apps or scanned content (loyalty cards).

Andre Stoorvogel - Bell ID - Rotterdam | 03 October, 2013, 11:40

From a consumer adoption point of view, mobile payments might be a bridge too far for consumers at the moment. Loyalty is a great bridging functionality to get consumers used to the concept of cards on a mobile device and it will eventually change their mindset to also load payment cards on their phone.

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