Banco Bradesco has opened a futuristic hi-tech branch in São Paulo Brazil featuring robot guides, personalised financial advisory services from digital avatars and on-screen consultants, biometric interfaces, and wall- and table-mounted gesture-controlled touchscreens.
Interesting video and concept. Great use of multiple technologies, bright colors and simple design. But I struggle to believe consumers need to be in a branch to do any of this. In a word where the power of digital is its ability to go beyond 'bricks n mortar',
I can't see a digitally savvy consumer going to a branch for services or information that could easily be distributed on an iPad, Smartphone or Web Browser. Just ask Borders, Blockbuster or Encyclopedia Britannica.
"I can't see a digitally savvy consumer going to a branch for services or information"
Yes, those digitally savvy consumers are all too busy going to the Apple Store for services and information.
Those crazy Apple guys, don' they know the retail outlet concept is dead?
Bradesco seems to be completely missing the point. In a digital world why do you need digital unmanned branches when you could do all this either on mobile or at home? If someone who is digitally literate visits a branch it is because they want the experience
of getting advice from a real person in a physical environment.
I presume you have an iPad, iPhone or some other Apple device that works with iTunes. I'm also guessing you have Apps on your device - and I'm positive you didn't need to go to the Apple store to buy those apps.
I might open an account in a branch, but after that I'm going to be all digital unless a really sticky problem comes up. We have to remember that right now 60-70% of the visits to a branch are because we funnel customers into a branch based on compliance
process, and not because they love coming into a branch. Banking products and services are much more like Apps than they are the physical products of Apple.
© Finextra Research 2013