30 August 2015

Telefónica strikes direct-to-bill deals with Facebook, Google, Microsoft and RIM

05 July 2012  |  8362 views  |  1 Fingers on smartphone keypad

Telefónica has struck global direct-to-bill deals with Facebook, Google, Microsoft and Research In Motion, enabling users to pay for content through their mobile phone bills.

The framework agreements with four of the world's biggest technology firms will allow Telefónica's millions of customers around the world to pay for digital content and services via Facebook, Google Play, the Windows Phone Marketplace and BlackBerry App World, through their mobile phone bills.

The company has already started to roll out the capability in Europe and plans to have it live in 14 of its operating businesses, through its digital unit, by the end of the year.

Telefónica says the service can prove particularly useful for driving downloads of paid for content in developing markets where credit card penetration is low. In Latin America, where the telco has a strong presence, 60% of the population do not have bank accounts and direct-to-bill trials have proved successful.

Meanwhile, in the more developed market of Germany, 400,000 customers per month on average are now making payments for a variety of products and services across different platforms using the capability.

Dan Rose, VP, partnerships, Facebook, says: "Mobile payments are an important part of the business model for mobile Web developers, but today the options are too complicated for users. We're excited to be working with Telefonica to implement a streamlined operator billing solution that simplifies the purchase process for their consumers and expands pricing options for mobile Web developers."

Matthew Key, chairman and CEO, Telefónica Digital, says: "Few organisations can claim to have a direct billing relationship with hundreds of millions of customers globally. The creation of Telefónica Digital has allowed us to better harness the power of this capability and use it to help drive the mobile monetisation strategies of some of the world's largest technology companies."
KeywordsTELECOMMS

Comments: (1)

Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune | 06 July, 2012, 11:32

This payment method not only bypasses banking rails but also seems to disintermediate Boku, Zong and other providers of GenY / MNO-Billing Mobile Payments. It would be interesting to watch how many other MNOs spurn Boku, Zong, et al, and follow in Telefonica's footsteps.

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

07 June, 2012
04 April, 2012
08 February, 2012
05 October, 2004

Related company news

 


Top topics

Most viewed Most shared
Android Pay could launch this week
6550 views comments | 26 tweets | 22 linkedin
SunGard system glitch causes havoc for BNY...
6243 views comments | 13 tweets | 12 linkedin
FIS opens Indian financial inclusion lab
5999 views comments | 14 tweets | 2 linkedin
Kenya's NIC Bank links to Twitter and What...
5663 views comments | 27 tweets | 15 linkedin
Wirecard bids for Worldpay - Bloomberg
5156 views comments | 10 tweets | 7 linkedin

Featured job

£90-110K Basic Circa £200-250K OTE NO CEILING
London

Find your next job