Gartner analyst Kristin Moyer has taken issue with recent reports praising Citi's 'Tap and Pay' mobile payments trial in India, arguing that the data released fails to back up claims made by the bank and researchers over the success of the programme.
Something didn't make sense in Citi's original article hailing the pilot to be a great success. I simply couldn't figure out how participating customers agreed to buy the NFC-enabled Nokia handset with their own money when the article itself said that most
of them already had more sophisticated models that were less clunky. Kudos to Gartner for pointing out that there was fewer than one NFC transaction per merchant per day. With such a low number, it's a stretch to call this pilot successful.
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