With more than 4 billion videos being streamed each year on Facebook, ample opportunity exists for nonprofits and political groups to utilize their library of videos for fundraising efforts on the social network.
Today leading payment processor Total-Apps introduces Video Checkout, the first interactive video platform that embeds a secure payment form into any video posted and shared on Facebook.
Charities and political groups are adept at sharing their message through Facebook video posts. But when it comes to fundraising, organizations are limited to placing links to other webpages where donors enter their payment information.
Now, with the Total-Apps Video Checkout for Facebook system, any group or political figure can add an interactive element to their Facebook video to accept donations directly in the Facebook news feed. Viewers can make a contribution without ever having to leave Facebook — even on a mobile device.
Videos are popular with fundraising campaigns because they can tell a story and capture the attention of supporters. No other media can evoke such strong emotions. Studies show that fundraising with videos are 41% more likely to reach their fundraising goals than campaigns that do not use videos.
The Total-Apps Video Checkout for Facebook will increase viewer conversion by eliminating the friction that occurs when clicking to another web page to make a donation. With the Total-Apps system, the viewer stays engaged with the video and it’s message, even as they enter their payment information.
“As a company, we’ve made a long-term commitment to helping charitable organizations meet their fundraising goals through the effective management of their merchant accounts,” Total-Apps Executive Director Rey Pasinli said. “By offering this new Facebook video service, we can give charities the opportunity to really unlock the donation potential of their social media networks.”
According to the National Center for Charitable Statistics, more than 1.5 million nonprofit organizations are registered in the United States. Recent studies show that more than 92% of those utilize Facebook to promote their causes.
Using the Video Checkout for Facebook is simple. Campaign managers upload a video to their Total-Apps back office, enter the donation increments they desire, and then post the video to their Facebook account by clicking a “Share on Facebook” button. A confirmation window allows the campaign manager to enter an additional post message before the video is placed in the organization’s Facebook news feed.
Total-Apps Video Checkout will also be available for NationBuilder’s network of activists, non-profits and politicians. NationBuilder powers the community approach to fundraising through a comprehensive toolset. Video Checkout for Facebook will integrate into its platform to boost the efforts of the nearly 14 million community interactions it powers.