Together they offer powerful and pioneering payment terminals to the Middle East and African (MEA) market acquirers and telecoms companies.

With its new regional presence Worldline will be able to increase its market share in the high-growth cards and payment sector in MEA. United Brands uses its strategic regional position in the UAE to bring innovative payment solutions to Middle East and African Acquirers and Telecoms companies. Together, the companies can provide service continuity and local support for its customers operating or entering into the MEA market.

Worldline has a unique portfolio of products that is ideally suited for the MEA region. Shaun Burger, Worldline Senior Vice President, Global POS Terminals explains: “Our partnership with United Brands is a new channel for us to accelerate our reach and strengthen our solutions. Two very dynamic and fast growing regions, Africa and Middle-east are added to its distribution chain by signing a reseller partnership and we intend to make our advanced product range readily available to the MEA market. I’m confident that the synergy with United Brands will enable us to further increase our regional knowledge and as such, help us to continue developing more innovative solutions further enhancing the customer experience and catering to their individual needs”

“We are delighted to collaborate with the European leader Worldline and bring their best-in-class products to the Middle East and Africa.” says Kazim Kirmani, General Manager, United Brands. Through this partnership, we look forward to addressing new segment requirements through state-of-the-art solutions, as well as to promoting wider use of effortless electronic payments”.

The growth of acquiring institutions and electronic voucher distribution (EVD) in the Middle East and Africa creates a market with great potential. This partnership brings the award-winning Worldline product line closer to the regional payments industry, and offers powerful and innovative alternatives to existing solutions in the market.