In this role, Buchanan will actively recruit national retailers and other merchants to enroll in Spindle's "Yowza!! Offers" mobile marketing service, a comprehensive platform that connects consumers and merchants through customized coupons and promotions. He will also play a strategic role in the ongoing development of Yowza!! Offers.

Buchanan will contribute to Spindle's long-term vision of the Yowza!! platform as an expansive solution for merchants that encompasses emerging capabilities that can best be accomplished through mobile commerce. He will be active in the introduction of several key innovations, such as in-store beaconing, an open API interface providing easy integration for developers, in-store mobile redemption, tracking of customer purchases, and detailed data analytics.

"Buck brings a wealth of experience and accomplishments to Spindle," said Bill Clark, chief executive officer at Spindle. "He is respected as a visionary in the affiliate marketing and mcommerce fields, and his acumen will be instrumental in Spindle's efforts to develop a sophisticated, versatile and inventive merchant platform. In addition, we are confident that Buck will drive significant growth in Spindle's affiliate program and advance our revenue-sharing model, which is gaining momentum through a variety of partner channels."

Buchanan has spent more than a decade in the digital marketing space and has specific expertise in affiliate networks and ecommerce. He's been responsible for several award-winning e-commerce and affiliate marketing projects, including platforms such as Magento and eBay, and an acclaimed program through the ExactTarget cloud marketing platform. In addition, he has assisted or led the electronic marketing efforts of such companies as Sylvan Learning Centers, The Discovery Channel, National Marker Company, FootSmart.com and fye.com.

"I look forward to helping establish the Yowza!! brand as a robust, multifaceted resource in tce in the merchant community," said Buchanan. "Spindle has a keen strategic view of the marketplace and an acute sense of what the merchant needs in order to embrace, and profit from, mobile commerce tools. I'm excited to lead to the expansion of the Yowza!! ecosystem, and to reinforce Spindle's position as an industry pioneer."