Quintessential Finance Group, the UK's fastest growing financial technology (fin-tech) business, is expanding its market-leading Pingtree technology to offer a call-based loans application platform.
The platform will allow call centre agents and finance brokers to quickly and easily take customer loan applications over the phone, creating the highest possible chance of successfully finding a loan via one of Pingcall's integrated lenders.
The new service will be operated by Pingcall staff but will also be available to affiliates and call-centre operators. It will add to the more than 600,000 loan and insurance applications that Pingtree generates every month.
Giving voice-based operators and finance brokers access to a fully integrated market of lenders - rather than one or two, as is often the case - will enable them to optimise and increase their revenues.
For call centres and affiliate partners, it creates new opportunities to convert consumers who might otherwise have fallen out of the application process.
Once an application has been made, it will go to the Pingcall lenders panel. Once a lender has accepted the applicant, the user agent will be presented with clear instructions for the customer, which will allow them to complete the loan.
Like Pingtree, Pingcall will offer marketing-leading commission rates.
Greg Cox, co-founder and chief executive of Quintessential Finance Group, said: "Pingcall is an example of how we keep adding to our services to bridge the gap between consumers and providers.
"Our Pingtree technology is making applications for loan and insurance products much quicker and easier online, but we realise there are a significant number of people who prefer to be talked through the process, but still want access to the best products and offers."
In 2013, Quintessential Finance Group was named the third fastest-growing technology business in the UK, and the top company in the North West, in The Sunday Times Tech Track 100.