24 April 2014

Pakistan's Easypaisa introduces mobile account ATM cards

13 January 2014  |  1031 views  |  0 Source: Easypaisa

Easypaisa, Pakistan's first and leading branchless banking service from Telenor and Tameer Microfinance Bank, has launched easypaisa mobile account ATM cards in Pakistan using TPS IRIS Enterprise Payment Switch.

This provides an additional instrument to easypaisa customers who can now access their mobile accounts 24x7 on any ATM across Pakistan. These cards are highly secure and convenient where customers will no longer need to visit an easypaisa outlet to avail easypaisa services.

With the launch of Easypaisa mobile account ATM cards, Easypaisa customers can not only withdraw cash from ATMs nationwide but can also make fund transfers, bill payments and withdraw cash on Tameer Bank POS machines. This card program paves way for significantly improving financial inclusion for easypaisa customers who can receive payments from governmental institutions such as Benazir Income Support Program (BISP), Employees Old Age Benefit Institute (EOBI) and many others. Easypaisa, is well into its 5th year of successful operation and is a triumph story of branchless banking collaboration between Tameer Bank and Telenor Pakistan - made possible through TPS' robust technology and customer and industry oriented services. IRIS Multi-Channel Switch provides comprehensive card management, multi-channel acquiring and connectivity with 1LINK ATM network. IRIS integration with Fundamo's m-wallet platform allows easypaisa customers to avail e-banking services through ATMs and POS machines.

"It's essential to have the right partners and IT support to roll out new services. Tameer bank and TPS have both played a significant role in the success of Easypaisa and this service will bring a paradigm shift with far reaching impact" - Khurram Malik, Head of Products for Easypaisa, Telenor Pakistan

"With our success of over 250,000 transactions per day, I am sure that this product will provide more convenience and flexibility to our customers" - Habib Ali, Head of Branchless Banking, Tameer Bank

"It has been an honor for us to be the technology backbone of Easypaisa. This initiative demonstrates the trust both parties have placed on TPS and our IRIS payment switch platform and we look forward to support Easypaisa in rolling out many more innovative services for customer convenience and success of branchless banking in Pakistan." - Shahzad Shahid, Chief Marketing Officer, TPS. 

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