A number of banks already leverage Cardlytics' transaction marketing platform to provide loyalty incentives to online checking and debit card customers, and First National Bank of Omaha will be the first financial institution to provide rich, targeted reward offerings to its credit card users through the platform.

"We are committed to providing the most innovative resources available to help our customers better manage their personal finances," said Steve Eulie, President, First National Credit Card Center. "With Cardlytics' platform, we enable our customers to realize tangible rewards on the purchases they make on a regular basis, and do so within the secure environment of their online banking statements."

Cardlytics' transaction marketing platform is unique in that offers are based on actual transaction data stored in account holders' online banking statements, which ensures that incentives are truly relevant to each recipient. Offers are presented directly beneath line individual transaction records reviewed by customers each time they visit their own online banking statement.

By "clicking" on the offers, account holders choose to activate or "accept" rewards before redeeming them at a number of national, regional and local retailers. Because coupons or promotion codes are not required, offers are automatically redeemed when customers use their qualifying cards to make purchases according to the offers' conditions.

"Savvy financial institutions recognize that consumers want a combination of choice and consistent levels of service across multiple points of contact with their banks, be it checking or credit," said Lynne Laube, president of Cardlytics. "First National Bank of Omaha has established itself as an industry leader in terms of embracing and implementing new market offerings and through the deployment of our transaction marketing platform, it is well positioned to gain a competitive advantage for its rewards program."