05 September 2015

Oz bookshop lets students beat the queues with QR codes

15 August 2012  |  5945 views  |  1 iphone apps on screen

Australian students stocking up on textbooks for the upcoming semester can avoid busy queues at Co-op Bookshop outlets by using their phones to scan QR codes in store windows and paying with PayPal

The Co-op Bookshop has built QR walls in the windows of stores on 10 Aussie campuses, displaying top textbook titles from courses at the universities.

Students scan the code for the book they want with their smartphone and pay for it using PayPal, thanks to a specially created mobile site providing instant access to over 160 titles. The book is delivered to their home address free of charge.



Greg Smith, chief marketing officer, Co-op Bookshop, says: "This exciting new concept was born from a growing student need to reduce the time they spend waiting in line for their textbooks during the busy semester start period."

KeywordsE-COMMERCE

Comments: (1)

Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune | 16 August, 2012, 15:27

If the students using this service are digitally native enough to (1) have a smartphone, (2) have a QR code reader app installed on it, and (3) know how to scan QR codes, I'm not sure why they'd bother to visit the physical store in the first place and, that too, during peak season? Why won't they simply order online from their homes? To quell any doubts, I checked and confirmed for myself that Co-Op does have a website that accepts online orders. 

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