Australian students stocking up on textbooks for the upcoming semester can avoid busy queues at Co-op Bookshop outlets by using their phones to scan QR codes in store windows and paying with PayPal
If the students using this service are digitally native enough to (1) have a smartphone, (2) have a QR code reader app installed on it, and (3) know how to scan QR codes, I'm not sure why they'd bother to visit the physical store in the first place and,
that too, during peak season? Why won't they simply order online from their homes? To quell any doubts, I checked and confirmed for myself that Co-Op does have a website that accepts online orders.
Competitive (including base, OTE, benefits)London, UK
© Finextra Research 2014