Poland's first digital bank has launched, complete with virtual branch, mobile, app, Facebook payments, personal finance management tools and an "entertainment area".
Good luck in signing up customers as a new bank - this has had only meager uptake in most other markets. Most people like to see the brick and mortar part as well - be able to walk into a branch and resolve issues F2F that have arisen even though they are
happy to do transactional services over the web. Furthermore - one should not underestimate the value of the brand - as a startup the non brand is a disadvantage, especially in these challenging times for many banks in Europe. Who trusts a newcomer?
© Finextra Research 2013