French eftpos terminal manufacturer Ingenico has confirmed that it has been contracted by Google to provide retailer check-outs with NFC hardware capable of redeeming discount coupons downloaded over an Android phone.
Google's move toward couponing and loyalty is just a shot across the bow for banks in respect to payments. They're starting to show their intent to change the POS experience. If you think they'll stop at loyalty NFC interactions...
I don´t agree Brett, there is real money for Google in loyalty and couponning because they bring the customer to the point of sale and Google will be granted a nice fee for this. In payments itself the business case is harder.
© Finextra Research 2013