Monet - which was set up by the massive Abu Dhabi Group last year - has now secured approval from the State Bank of Pakistan to build its network, which is being offered to local firms planning to launch mobile money services.

Built on Fundamo technology, Monet says its offering will provide a managed service platform, agent management services and bill aggregation services to new financial institutions and network operators interested in entering branchless banking services.

The first clients are Pakistan's sixth largest financial institution, Bank Alfalah, and Warid Telecom, who have teamed up to launch a new brand on the platform.

Monet says that its network will make it cheaper, easier and quicker for firms to tap into Pakistan's huge unbanked market. According to the Pakistan Access to Finance Survey, only 12% of the population has access to formal financial services, yet mobile penetration stands at nearly 70%, says the Pakistan Telecommunications Authority.

A recent study by the Boston Consulting Group estimates that 35% of the country's adult population will be using mobile financial services by 2020.

Ali Abbas Sikander, CEO, Monet, says: "We are building an open and collaborative eco-system which benefits all the stakeholders of the financial services ecosystem in Pakistan. Collaborative mobile financial services, as opposed to bank-led or telco-led deployment, is the paradigm shift which will assist in creating a bigger and less costly enabling environment for the issuers, acquirers and service providers."

Aletha Ling, COO, Fundamo, adds: "The platform allows service providers to think big, start small and scale fast. The result will be an ecosystem that that will support the long term and sustained growth of the Pakistani mobile financial services market."