Sandra Alzetta, head of mobile business unit, Visa Europe discusses the key to successful banking apps and the future of NFC for payments.
Payment apps do have to be secure and easy to use, they also have to have the perception of being secure. Unfortunatly NFC still broadcasts data, so the perception be it with contactless (rightly or wrongly) is that it cannot be that secure. The same challenge
is there for NFC payments from a mobile phone.
No matter what people predict for NFC etc. the issues are still there, security perception, hardware requirements, different 'formats' and the issue that the iPhone still doesnt support NFC. Even if it did, I don't believe Apple would support it in an "open
payment" loop fashion.
I personally feel that the future of payment apps is not technology as such, rather what else can payments deliver to a business and to a consumer. After all, payments as a process isnt something that needs solving, merchants can already easily take payments
off of their customers...
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