Laurel Wolfe, VP Marketing at Mambu, speaks on FinextraTV about their recent online survey of 4,517 global consumers over 18 with a bank account, which asked respondents to identify with categories of banking or financial services referred to as ‘Consumer Tribes’. We learn how the pandemic encouraged new 'tribes' to emerge, how technology intersects with consumer needs to make improve their lives, and how customers are placing greater importance on sustainability.
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This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor.