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Placing the emphasis on Experience in Banking

Lee James, CTO, EMEA, Rackspace, speaks about Digital Transformation and banking as a service, how both are providing better customer experience, ways consumers are managing their money better, the role cloud plays in this space and how it is likely to evolve.

In order for banks to survive and compete amidst the ongoing challenges of regulation, new entrants, changing business models and digital transformation, more and more banks are turning to cloud technology. Cloud-based services have come a long way, both in sophistication and industry perception and can deliver far more to banks than cost savings. Data security, management, operational risk management, operational and digital strategy can all be greatly improved through new cloud partnerships and technology. Download this paper to find out how.

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