28 June 2017
download the report now
« All Innovation videos

The challenge of adding value when not selling

09 June 2017 | 9868 views | 0

James Eardley, Global Director – Industry Marketing at SAP | hybris, discusses the gap between banks’ belief that they are working hard to engage customers and the extent to which customers feel it (demonstrated in recent research with Finextra), the need for banks to increase engagement by educating customers to make more use of the products they have already, and how banks can exploit data to better know their customers – and better serve them in the periods when they don’t want to buy financial products.

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Related blogs

Create a blog about this story (membership required)
visit www.fisglobal.comvisit www.vocalink.comvisit www.events.sap.com

Top innovation topics

Most viewed Most shared
Live: EBAday 2017, day twoLive: EBAday 2017, day two
11296 views comments | 4 tweets | 5 linkedin
ECB preps eurozone-wide instant payments serviceECB preps eurozone-wide instant payments s...
8859 views comments | 19 tweets | 34 linkedin
hands typing furiouslyArtificial Intelligence- Computer to IOT
8278 views 0 | 4 tweets | 2 linkedin
ABN Amro tests wearable tech for contactless paymentsABN Amro tests wearable tech for contactle...
8268 views comments | 9 tweets | 6 linkedin