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Digital tipping point

23 March 2012  |  5291 views  |  0 Source: PricewaterhouseCoopers Hands on keyboard

PwC surveyed approximately 3000 banking customers in nine different markets to understand customers' needs, attitudes and behaviours to digital media.

The emergence of new technologies into banking has had a permanent impact, as once traditional banking revenue pools are now being sucked up by new competitors, especially in the payments’ space. All of this is happening at a time when customer expectations for banking services (both offline and online) are being reset by the experiences being provided by retailers and online providers, elsewhere.» Download the document now 2.2 mb (PDF File)

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